bedra ROD & BAR

Leveraging cutting-edge digital AI technologies, bedra has driven transformation through lean, automated, and information-based initiatives, achieving highly coordinated process management, real-time dynamic production planning, transparent and visible production processes, cost-effective and secure energy management, refined cost control, agile and intelligent logistics, shared warehouse management, end-to-end quality control, full-lifecycle equipment management, and digitally empowered workforce management. As a result, we ensure product consistency, stability, and reliability, meeting the high-quality material requirements demanded by advancing technologies.

Our developed product portfolio includes six high-precision, high-performance series—high-conductivity alloys, high-conductivity free-cutting alloys, wear- and corrosion-resistant alloys, lead-free free-cutting alloys, high-speed free-cutting alloys, and high-precision forgeable alloys—available in alloy bars, copper busbars, copper tubes, and special-shaped profiles. These are widely applied in automotive manufacturing, rail transportation, shipbuilding, energy and power, engineering machinery, mining machinery, medical devices, 5G communications, consumer electronics, new energy, and high-voltage power transmission and transformation sectors.

bedra fully leverages digital technologies to continuously deliver systematic solutions to our customers, including intelligent material selection, service simulation, data asset management, and testing services, creating sustained value for global clients.

Discover our rods and bars series now:

Sales Asia-Pacific (Excluding-India)

Tracy Lu

Tracy Lu

Sales Director Asia-Pacific (Excluding India)

Leo Zhang

Leo Zhang

International Marketing Manager for Aluminum Welding Wire

Sales India

Jacob Kuvvarapu

Jacob Kuvvarapu

Sales Director India

Jay Davda

Jay Davda

Sales Manager India

Gerry Li

Gerry Li

Supervisor of Inside Sales

Sales North America

Mike Darling

Mike Darling

Sales & Marketing Director North America

Stephen Garner

Stephen Garner

Sales Manager North America

Tom Zhou

Tom Zhou

Supervisor of Inside Sales

Sales Europe

Tony Zeng

Tony Zeng

General Manager Sales/Marketing of Rod & Wire Europe

Wolfram Schillinger

Wolfram Schillinger

Director of Technical Marketing Rod & Wire Europe

Anthony Dick

Anthony Dick

Sales Manager Rod & Wire Europe

Helen Yang

Helen Yang

Supervisor of Inside Sales

Berkenhoff GmbH (headquarters)

  • Kinzenbach plant
  • Berkenhoffstrasse 14
  • 35452 Heuchelheim
  • Germany

Berkenhoff GmbH

  • Merkenbach plant
  • Rehmühle 1
  • 35745 Herborn
  • Germany

bedra Vietnam Alloy Material Co., Ltd

  • Lot CN-06, Hoa Phu Industrial Park,
    Mai Dinh Commune,
    Hiep Hoa District, Bắc Ninh Province,
    Vietnam
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