Direct communication between manufacturer and the market

Growth partnerships for individualized solutions

bedra’s innovative spirit and capabilities have earned us the reputation of a pioneer across all generations of alloy materials. Beyond specialist circles, bedra is regarded as a well-known "first mover." Backed by years of experience in the production of alloy materials, bedra can proudly say that our customers benefit from the ensuing optimized and consistent production processes. This is supported by ongoing research and development projects for new alloy materials jointly carried out with customers in the industry, as well as projects with renowned research institutes. This is where bedra’s comprehensive know-how in the field of alloy material fundamentals is particularly valued.

Our success is based on bedra’s systematic and comprehensible processes. bedra has defined the principles of research & development using eight key points. Apart from complying with legal and regulatory requirements, we adhere to the following  internal rules at bedra:

  • Business-oriented approach (customer orientation)
    Our customers' requirements are the focus of our actions. We strive to exceed customer expectations.
  • Leadership
    Our managers enable the prerequisites for employees to commit themselves fully to achieving our goals.
  • Employee engagement
    All employees are specifically qualified for their tasks and supported in their further training. Open communication promotes quality performance, environmental awareness, and efficient collaboration.
  • A system-oriented approach
    Recognizing, understanding, and controlling processes contribute to our effectiveness and efficiency.
  • Continuous improvement
    Continuously improving processes is our permanent goal. We pursue a zero-defect strategy.
  • Factual approach to decision-making
    Effective decisions are based on an objective analysis of information and data.
  • Environmental protection
    By continuously modernizing our machinery and production processes, we minimize our impact on the environment.
  • Management responsibility
    Management ensures the effectiveness of the agreement and is committed to meeting the requirements.

Internal measuring techniques to guarantee top quality

To ensure the highest quality standards, we have an exhaustive spectrum of different measuring techniques in our production and development areas:

  • Chemical composition testing methods
    We use direct reading spectrum in furnace tests, taking advantage of its reliable analysis structure and fast analysis speed. At the same time, we use fluorescence photometer and inductively coupled plasma spectrometer to confirm the results of the direct reading spectrum, ensuring the consistency of the chemical composition of the pre-furnace sample and the final product.
  • Mechanical property testing methods
    In addition to the stereomicroscope to measure the surface of the alloy, we also use the metalloscope to measure the microstructure (such as grain size and precipitation) of the alloy. The tensile strength, yield strength, and elongation after fracture are evaluated by electronic universal testing machines. We use Brinell hardness tester, Vickers hardness tester, Rockwell hardness tester, and other equipment to evaluate the hardness value of our alloy materials. The straightness and radian of alloy materials are tested by high-precision image measuring instruments. The electrical conductivity of the alloy is measured by the bridge method and eddy current method. The residual stress of the alloy is tested by ammonia fumigation and the corrosion resistance is tested by salt spray test.

Contact persons

Sales Asia-Pacific (Excluding-India)

Tracy Lu

Tracy Lu

Sales Director Asia-Pacific (Excluding India)

Zhong Jun

Zhong Jun

Sales Director Vietnam

Eric Cheah

Eric Cheah

Sales Director Malaysia

Remy Choo

Remy Choo

Sales Director Singapore

Yanuarta Ilham Partama

Yanuarta Ilham Partama

Country Sales & Marketing Manager Indonesia

Songwit Tansiriwong

Songwit Tansiriwong

Country Sales & Marketing Manager Tailand

Apichat Wiratpantanan

Apichat Wiratpantanan

Sales Manager Thailand

Tsuyoshi Sekine

Tsuyoshi Sekine

Sales & Marketing Manager Japan

Sales India

Jacob Kuvvarapu

Jacob Kuvvarapu

Sales Director India

Jay Davda

Jay Davda

Sales Manager India

Gerry Li

Gerry Li

Supervisor of Inside Sales

Sales North America

Mike Darling

Mike Darling

Sales & Marketing Director North America

Robert Gagnon

Robert Gagnon

Sales Manager North America

Stephen Garner

Stephen Garner

Sales Manager North America

Tom Zhou

Tom Zhou

Supervisor of Inside Sales

Sales Europe

Tony Zeng

Tony Zeng

General Manager Sales/Marketing of Rod & Wire Europe

Udo Adler

Udo Adler

Sales Manager Europe

Anthony Dick

Anthony Dick

Sales Manager Rod & Wire Europe

David Lecoq

David Lecoq

Sales & Marketing Director Rod & Wire EMEA

Helen Yang

Helen Yang

Supervisor of Inside Sales

Berkenhoff GmbH (headquarters)

  • Kinzenbach plant
  • Berkenhoffstrasse 14
  • 35452 Heuchelheim
  • Germany

Berkenhoff GmbH

  • Merkenbach plant
  • Rehmühle 1
  • 35745 Herborn
  • Germany

bedra Vietnam Alloy Material Co., Ltd

  • Lot CN-06, Hoa Phu Industrial Park,
    Mai Dinh Commune,
    Hiep Hoa District, Bac Giang Province,
    Vietnam
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